StudentBeans

Studentbeans mobile image
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“We want to become a destination that students come to every time they are thinking of buying online or in-store, as they know we have the best student discounts”
1. Usability

Discover all the top student discounts in the USA and best deals.

2. Functionality

Variety of different stores for you to shop and get discount codes.

3. Accessibility

You can get many great discount codes through this app.

4. Simplicity

StudentBeans got great quality for users easy to use.

5. Fun to use

It is all free for students and it also can help saving money.

6. Presentation

Overall the interface design is clear and simple.

Target Audience

statisic
A. 78% of college students use student discounts
B. 48% of college students use them at least once a month
C. 30% of college students use them at least once a month
  1. Enrolled college in the US
  2. Aged 20’s and studying for an undergraduate degree
  3. Would choose to buy from one retailer over another if they offer a student discount
  4. Loves Nike, Amazon, Forever 21, Apple and Starbucks
  5. Love to shop online several times a week
  6. Eats out several times a week
  7. Would eat out more if there were more or better student discounts available
  8. Has bought clothes/accessories, tech/mobile, and health/beauty products online in the past month
  9. Takes at least one vacation per year, traveling by car or plane

Competitors

UniDays

Students! Get free, instant access to awesome discounts from your fave brands. Download the UNiDAYS app to make it even easier to save money, whether you’re at home or out and about, in store or browsing online, all the best discounts are a tap away.

Pocket Points

Are you in college, broke, and addicted to your phone? Pocket Points incentivizes you to put your phone away and stay focused with coupons at local merchants and big online brands. Get your school work done, pay attention in class, and be rewarded for it.

Audience Interview

  1. Could you tell me about your daily life? What is your routine everyday?
  2. What kind of shopping app or website do you use the most?
  3. How much time did you spend on using online shopping website or app?
  4. Will you looking for coupon? Or any kind of discount app?
  5. If there is a app for student to have discount would you use it?
  6. Which part do you think need to improve?
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Ada
Age: 25
Interior and Architecture design
Iphone X
User Story

Ada loves online shopping. She works part-time job at Aritzia. Mostly she bought clothes and some accessories online. She is on budget. She found StudentBean app. There are many brands that she usually purchased and she can get 20%-40% discount.

Summary
  • She loves shopping, mostly she bought clothes and accessories.
  • Whenever she shops online, she will find deal or discount code on website.
  • She found many app for student discount app. The one she is using right now is StudentBean which her friend recommended to her.
Pain Points
  • It is hard for her to find her favorite brands on StudentBeans.
  • She suggested the landing page should change the design to grid instead of rows.
  • Although it has bookmark for her to save her favorite but she wants her favorite brands to show up in landing page.
Alice
Age: 25
Fashion Marketing
Iphone X
User Story

Alice is a student from Academy of Art University. Since she is majored in Fashion Marketing, she loves to shopping whenever she feels bored. She is not the person who will look for discount but if the product is expensive then she will. When she heard of StudentBeans she immediately said yes that she is willing to use it. ” Who doesn’t want to save money”, she said.

Summary
  • Alice is taking Fashion Marketing in Academy of Art University.
  • She loves shopping, mostly she bought pillows, iphone accessories and technology products.
  • She is not used to looking for discount when she do online shopping.
  • If the product is expensive then she will go find discount.
Pain Points
  • There are not much discount for luxury brands.
  • She suggested the landing page should change the design to grid instead of rows.
Ethan
Age: 26
Interior and Architecture design
Iphone X
User Story

Ethan is a Interior and Architecture student. He also do online shopping. He likes discounts. And he thinks StudentBeans overall is a very user friendly app and everything looks clean and easy to use. He is excited to use it in the future.

Summary
  • He shops online three times per week.
  • He loves discounts.
  • He thinks StudentBeans is good to use and he definitely will recommend to others.
Pain Points
  • It's hard for him to find the brand that he wants efficiently

User Flow I

Scenario

Ada is shopping online right now, looking for discount codes.

User Task

Play the poll in the app.

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User Flow II

Scenario

Ethan wants to buy some books and clothes.

User Task

Use the filter and choose only Fashion and Book.

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User Flow III

Scenario

Alice is going to leave a review on the app.

User Task

Use the app and try to write a review.

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sb_proof_user3

Redesign

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